The Media Term Most Related to Exposure to a Media

question 97

Multiple Choice

The media term most related to exposure to a media vehicle or schedule is: 

• A) reach. 
• B) frequency. 
• C) class. 
• D) scope.

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Definitions:

Income From Operations

The earnings generated from a company's regular, core business operations.

Net Cash Flows

The difference between a company's cash inflows and outflows within a specified period.

Average Rate

A value that represents the central tendency of a set of numbers, calculated by dividing the sum of all values by the number of values.

Salvage Value

The estimated resale value of an asset at the end of its useful life.