A Client Agrees to Run Heavy Advertising for Two Weeks,followed

question 16

Multiple Choice

A client agrees to run heavy advertising for two weeks,followed by no advertising at all for a while,and then again having a two-week period of heavy advertising.What kind of a media schedule is this? 

• A) Seasonal 
• B) Flighting 
• C) Continuous 
• D) Pulsing

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Definitions:

Counterproductive Work Behavior

Activities undertaken by employees that are against the interests or objectives of their employer.

Positive Moods

Emotional states that are cheerful, encouraging, and conducive to positive outcomes in interpersonal relationships and productivity.

Turnover Intentions

The intention or inclination of employees to leave their current positions within an organization.

Short-lived Feelings

These are transient emotions or sentiments that can fluctuate frequently and are often triggered by specific events or interactions.