Share of Voice Is a Calculation of Any One Advertiser's

question 7

Multiple Choice

Share of voice is a calculation of any one advertiser's brand expenditures relative to the: 

• A) overall spending in a category. 
• B) total revenue generated by competitors. 
• C) reach of several media vehicles. 
• D) frequency of its ads.

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Definitions:

Diagnosed

The identification of the nature of an illness or other problem by examination of the symptoms.

Percent

A unit of measurement that represents one hundredth of a whole.

Stimulant

A class of drugs that increase the activity of the nervous system, resulting in increased alertness, attention, and energy.

ADHD

Attention Deficit Hyperactivity Disorder, a neurodevelopmental disorder characterized by difficulties with attention, impulsivity, and hyperactivity.