Which of the Following Is an Example of Product Placement

question 12

Multiple Choice

Which of the following is an example of product placement? 

• A) The logo of UPS on a NASCAR race car 
• B) The interactive children's magazine from Lego called Lego Club Magazine 
• C) Phone from Apple in Mission Impossible: Ghost Protocol 
• D) The diet pill Trimpsa in a magazine ad in Vogue

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Definitions:

Trading Securities

Financial instruments bought and held primarily for selling them in the near term to profit from short-term price movements.

Fair Value

An estimate of the market value of an asset or liability, based on the price at which willing parties would enter into a transaction.

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the appropriate periods.

Debt Investments

Investments in bonds or other debt securities where the investor lends money to an entity in exchange for interest payments and the return of principal.