__________Help(s)explain How Consumers Rely on Opinions or Testimonials from People

question 68

Multiple Choice

__________help(s) explain how consumers rely on opinions or testimonials from people they consider similar to themselves,rather than on objective product information.

• A) Equity theory 
• B) Reference groups 
• C) Maslow's theory 
• D) Brand loyalty

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Definitions:

Anticipate

The act of expecting or predicting something to occur in the future.

Behaviors

The behaviors or responses of people or collectives when faced with outside or inside prompts.

Empowerment

The process of giving individuals or groups the power, authority, and resources to achieve their potential and influence decisions.

Manager

A role within organizations responsible for planning, leading, organizing, and controlling resources to achieve specific goals.