You Are Working with a Client on Their Print Media

question 55

Multiple Choice

You are working with a client on their print media.You tell the client that a full-page,black-and-white ad will cost them $1,650 to run once.You also remind the client that the circulation of the magazine is 50,000.To give the client the cost per thousand for this media buy,which formula would you use? 

• A) Take 50,000 divided by 1,650 multiplied by 1,000 
• B) Take 1,650 multiplied by 1,000 divided by 50,000 
• C) Add 1,650 and 50,000 divided by 1,000 
• D) Take 50,000 divided by 1,000 plus 1,650

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Definitions:

Postage Stamps

Adhesive paper evidence of prepayment for postal services, used to send letters and packages.

Cash Equivalent

Short-term, highly liquid investment assets that are readily convertible to known amounts of cash and are subject to insignificant risk of changes in value.

Money Market

A segment of the financial market where short-term funds are borrowed and lent, typically involving instruments with high liquidity and short maturities.

Treasury Bill

A short-term government security issued at a discount from the face value and paying no interest, maturing usually in one year or less.