Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 90

Multiple Choice

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-4) The interviewer says that one of your responsibilities at the job will be to gather details of audience members of every local TV vehicle,so clients can be informed about the key characteristics of their target markets.Which of the following would you need to do in order to perform this task? 

• A) Organize above-the-line promotions for your clients.  
• B) Use continuous scheduling for your media schedules. 
• C) Calculate the share of voice of your clients. 
• D) Contact a single-source tracking service like BehaviorScan.

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding information available for processing.

PET Scan

Stands for Positron Emission Tomography, a diagnostic imaging test that helps reveal how tissues and organs are functioning by using a radioactive tracer.

Working Memory

A system for temporarily storing and managing the information required to carry out complex cognitive tasks such as learning, reasoning, and comprehension.

Spatial Memory

The part of memory responsible for recording information about one's environment and spatial orientation, helping to navigate physical space.