Some Airlines Ran into Big Trouble When They Tried to Increase

question 45

Multiple Choice

Some airlines ran into big trouble when they tried to increase the mileage levels needed to earn awards in their frequent-flyer programs.Which of the following risks associated with promotions have their actions demonstrated? 

• A) The risk of having a product or service perceived as cheap 
• B) The risk of alienating customers 
• C) The risk of putting in too much time 
• D) The risk of an increase in expenses over incomes