Scenario 12-6 Taylor, Fern, and Hynes Have Recently Published a Short Booklet

question 57

Multiple Choice

Scenario 12-6
Taylor, Fern, and Hynes have recently published a short booklet entitled Media Choices: Efficiency and Competitive Assessment. This is a tool that advertising agencies and media planners can offer to clients so that they can understand how to better determine their media mix. Included below are several short excerpts from the booklet. Please complete the missing part of each excerpt, based on your study of the chapter. 
-(Scenario 12-6) "The metric known as _______ measures how much conversation about a brand occurs on the Web in a given period." 

• A) cost per thousand 
• B) share of voice 
• C) net volume 
• D) gross impressions

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Definitions:

Femoral Region

Refers to the area of the thigh that is near the femur bone, encompassing structures like muscles and vessels.

Thigh

The part of the human leg between the hip and the knee.

Abdominal Cavity

The space in the human body that houses major organs of digestion, excretion, and reproduction.

Body Cavities

Hollow spaces within the human body that house organs, including the thoracic, abdominal, and pelvic cavities.