What Is a Media Strategy and Why Is It Needed

question 44

Essay

What is a media strategy and why is it needed to prepare a media plan? Why is media planning essential before media buying? What are the different components of a media plan?

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Definitions:

Sources Of Power

The origins from which individuals or groups derive the ability to influence or control the actions of others.

French And Raven

refers to a framework for understanding social power and its bases, developed by social psychologists John French and Bertram Raven, which identifies five sources of power: reward, coercive, legitimate, referent, and expert power.

Conflict Management Styles

Consistent patterns or approaches people use to manage disagreements with others.

Concern For Self

Prioritizing one's own interests, needs, or well-being in a situation or decision-making process.