Direct Marketing Programs Are Commonly Used for Three Purposes: Closing

question 29

True/False

Direct marketing programs are commonly used for three purposes: closing a sale,prospecting future customers,and engaging customers.

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Definitions:

Maximize Profit

The economic goal of efficiently allocating resources in production to achieve the highest possible return or profit.

Start-up Firms

New business ventures that are in the early stages of operation, often characterized by innovative products or services and high growth potential.

United States

A country located in North America, comprised of 50 states, a federal district, five major self-governing territories, and various possessions.

Bankrupt

A legal situation in which an individual or firm finds that it cannot make timely interest payments on money it has borrowed. In such cases, a bankruptcy judge can order the individual or firm to liquidate (turn into cash) its assets in order to pay lenders at least some portion of the amount they are owed.