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Scenario 13-2 A National Radio Broadcaster's Association Hosts an Annual Convention That

question 89

Multiple Choice

Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-4) The research conducted by Greta's Garden suggests that besides being able to afford plants for their homes and gardens,the only thing most customers have in common is that they live within the immediate geographic area.They are also interested in the information about the plants and staying up-to-date on what Greta's Garden has to offer.In this case,which of the following would be the best media choice for advertising?

Definitions:

Narcolepsy

A perennial sleep problem characterized by severe daytime somnolence and abrupt sleep episodes.

Asymmetry of Function

A situation where different parts of the brain or body perform different functions or tasks, leading to a lack of symmetry in function.

Understanding Language

The mental processes and knowledge involved in comprehending spoken, written, or signed language.

Hunger

A physical sensation or condition that signals the body's need for food intake.