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A consumer buys a printer for her computer and receives a money-back offer.To get the premium,she has to mail in a form requesting the money back from the manufacturer rather than the retailer.Which of the following consumer-market sales promotion techniques is exemplified here?
Organizational Metrics
Quantitative measures used to assess and track the performance and effectiveness of an organization.
Satisfied Customers
Individuals who have purchased a product or service and have their expectations met or exceeded by the experience.
New Sales
Revenue or transactions generated from selling products or services that are newly introduced to the market.
Lasting Business Friendship
A prolonged professional relationship characterized by mutual respect, trust, support, and a personal connection that benefits both parties in their business endeavors.
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