Cranial Inc

question 25

Multiple Choice

Cranial Inc.has newly set up a website where customers can obtain information as well as buy its products.It notices that people who visit its website are instantly interested in the products,and 85% of the visitors end up making purchases.However,it also notices that the number of visitors are very low as they don't find it on their searches very often.Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic? 

• A) Pop-under ads 
• B) Interstitial ads 
• C) Buzz marketing 
• D) Search engine optimization

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Definitions:

Compliant

Showing a willingness to follow rules, regulations, or standards; ready to acquiesce to authority or demands.

Resistant

Showing opposition or an unwillingness to accept or comply with changes or new ideas.

Coerced

Being forced to act or comply against one's will through the use of threats, pressure, or intimidation.

Political Skill

The ability to understand and influence others for the good of the organization.