Which of the Following Is Unethical in the Context of Advergames

question 130

Multiple Choice

Which of the following is unethical in the context of advergames? 

• A) Targeting children with advertising content 
• B) Targeting men aged 18-32 who work full time 
• C) Prompting a change in consumer behavior 
• D) Creating awareness about social issues

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Definitions:

Shareholder Value

A corporation's commitment to increase the wealth of its stockholders by improving performance, profitability, and share price.

Employee Commitment

Refers to the level of loyalty and dedication an employee feels toward their organization.

Referent Power

A form of power that stems from personal attributes and the respect or admiration one commands from others.

Organizational Politics

The use of power, negotiation, and alliances within an organization to achieve personal or organizational goals.