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In Sponsorship,when There Is Not a Clear Sponsor-Event Congruity,it Is

question 17

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In sponsorship,when there is not a clear sponsor-event congruity,it is a good idea for the advertiser to use sponsorship articulation,or articulate or explain any connection between the two.


Definitions:

OLED Televisions

OLED Televisions use Organic Light Emitting Diode technology for their displays, offering enhanced image quality through high contrast ratios, deep blacks, and a wide color range.

Underallocation

Refers to the situation where resources are not distributed or utilized efficiently, leading to potential shortages or unmet demand in certain areas.

Technology

The application of scientific knowledge for practical purposes, especially in industry and the economy.

Resources

Inputs used in the production of goods and services, such as labor, capital, land, and entrepreneurship.

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