A Guideline for Effective Event Sponsorship Is to Look for a Match

question 51

True/False

A guideline for effective event sponsorship is to look for a match or overlap between the lifestyles of the event attendees and the benefits your product can deliver.

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Definitions:

Weak Ties

Relationships in a social network that are not closely bonded, often more distant acquaintances, but can provide new information or opportunities.

High SES

Refers to individuals or groups with a high socioeconomic status, characterized by high income, education, and/or occupational prestige.

Primary group

A small social group characterized by close, personal, and enduring relationships, where members share deep emotional connections.

Off the field

Refers to activities, behaviors, or events that occur outside the domain of the active play area or professional practice, often in sports.