Which of the Following Is a Reason for Advertisers to Divert

question 50

Multiple Choice

Which of the following is a reason for advertisers to divert their funds from traditional media? 

• A) Audience fragmentation 
• B) Increased funds available for investment in alternative media 
• C) Increased costs for television spots 
• D) Media watchdogs monitoring traditional media

---

Definitions:

Durham v. United States

A landmark court case that altered the criteria for determining criminal insanity in the United States, focusing on the accused's mental state at the time of the offense.

Temporary Insanity

A legal defense argument that a person was incapable of understanding the nature of their actions or distinguishing right from wrong due to a temporary mental state.

Act of Self-Defense

A legal defense that justifies the use of force by one individual against another under threat of harm.

Harmful Act

An action that causes damage or injury to oneself or others, which can be physical, emotional, or environmental.