A Running Shoe Brand Sponsors a Race That Is Also

question 49

Multiple Choice

A running shoe brand sponsors a race that is also broadcast to large audiences on the television and radio.The company measures a huge number of gross media impressions.However,this does not result in a huge rise in the sales of the shoes.Which of the following is one possible reason? 

• A) The brand failed to connect to the emotional experience of the viewers. 
• B) They did not correctly estimate the number of media impressions. 
• C) They created too much direct contact with the customers leading to intrusion.  
• D) The brand allowed for the delivery of the ad message in a traditional way.

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Definitions:

Upsloping

Typically refers to a graph line that shows an increase in a variable as another variable increases; commonly used in economics to describe supply curves.

Suppliers

Entities that provide goods or services to other individuals or organizations, typically for resale or business use.

Federal Income Tax

A tax levied by the United States government on the annual earnings of individuals, corporations, trusts, and other legal entities.

Taxpayers

Individuals or entities that are obligated to pay taxes to government authorities based on earned income, property ownership, or other taxable activities.