What Is Event Social Responsibility

question 80

Multiple Choice

What is event social responsibility? 

• A) An opportunity for sports sponsors to demonstrate good corporate citizenship, generate positive WOM, and boost patronage and purchase intent 
• B) The legal contract that an event must sign to demonstrate exactly how much they give back to the community 
• C) The same thing as CSR, or corporate social responsibility 
• D) When the previous sponsor sticks in the consumer memory, because the previous sponsor was socially responsible in their event marketing

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