What Entails Creating a Metric That Lets a Marketer Judge

question 97

Multiple Choice

What entails creating a metric that lets a marketer judge sponsorship spending in a direct comparison to spending in the traditional measured media? 

• A) Brand loyalty 
• B) Media impressions 
• C) Affiliate marketing 
• D) Cost-per-click

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Definitions:

Phrases

Groups of words that function as a unit within a sentence, but do not contain a subject and predicate as a clause does.

Violence

Behavior involving physical force intended to hurt, damage, or kill someone or something.

Subdials

Smaller dials situated on the main dial of a watch, providing additional information like chronograph functions or a calendar.

Tachometer

An instrument measuring the rotation speed of a shaft or disk, as in a motor or other machine.