Examlex
In the world of promotion,authenticity refers to the quality of being perceived as genuine and natural,yet that is not important in brand placement.
Marginal Propensity
The additional amount that consumers are likely to spend out of an additional unit of income.
Consumption Function
A formula in economics that shows the link between overall consumption and the gross national income.
Price Level
An index that measures the average of prices for goods and services in an economy over a period of time.
Aggregate Expenditure Line
A graphical representation of the total planned spending in an economy at various levels of national income.
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