Scenario 16-2 HollywoodBranding Is a New Promotions Company Formed by Three Former

question 91

Multiple Choice

Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad executives who had illustrious careers in large multi-service advertising agencies. Over the years, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school thoughts about branding forged in years of working solely with traditional media. 
-(Scenario 16-2) A potential client has lunch with the owners of HollywoodBranding to discuss a new kind of promotion for his gourmet cookware.Beyond his magazine and newspaper advertising,he is looking for the perfect form of branded entertainment.The owners come prepared to pitch several ideas involving projects they're aware of,and by the time coffee is served,they all agree to have the: 

• A) cookware appear in the kitchen of a well-known sitcom family. 
• B) company sponsor a cook in this year's Pillsbury Bake-off. 
• C) cookware mentioned in a new movie set in a New York restaurant.  
• D) company fund a new PBS cooking show for amateur gourmets.

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Definitions:

Human Capital

Represents the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.

Fishing Fleet

A collection of commercial fishing vessels that operate together to harvest fish and seafood.

Mobile Phones

Portable electronic devices used for communication purposes, including voice calls, text messaging, and internet access.

Consumer Prices

Prices paid by consumers for goods and services, which can be influenced by changes in supply and demand.