Companies Can Address Customers' Privacy Concerns If They Remember Two

question 45

Multiple Choice

Companies can address customers' privacy concerns if they remember two fundamental premises about database marketing.Which of the following is one of those premises? 

• A) Customers should be provided with the option of replying to a lead card. 
• B) Information gained for databases should only be used for mailing purposes.  
• C) Information collected should not be sold to other companies. 
• D) A primary goal for developing a marketing database is to get to know customers in such a way that an organization can offer them products and services that better meet their needs.

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Definitions:

American Culture

Refers to the customs, traditions, and social behaviors that characterize the United States, including its diverse population, history, and innovations in art, music, and literature.

Central Intelligence Agency

A non-military overseas intelligence agency of the U.S. federal government, responsible for collecting, processing, and analyzing information related to national security.

Fair Deal

Domestic reform proposals of the Truman administration; included civil rights legislation, national health insurance, and repeal of the Taft-Hartley Act, but only extensions of some New Deal programs were enacted.