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In Sponsorship,when There Is Not a Clear Sponsor-Event Congruity,it Is

question 17

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In sponsorship,when there is not a clear sponsor-event congruity,it is a good idea for the advertiser to use sponsorship articulation,or articulate or explain any connection between the two.


Definitions:

Skeletal Remains

The framework of bone structures left after the soft tissues have decayed away, often analyzed in forensic and archaeological contexts.

Uranium Isotope

Variants of the uranium atom that have the same number of protons but different numbers of neutrons in their nuclei.

Atomic Weapons

Weapons that derive their destructive power from the release of atomic energy through processes involving nuclear fission, fusion, or a combination of both.

Critical Mass

The minimum amount of fissile material needed to maintain a nuclear chain reaction for a nuclear explosion or a reactor.

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