A Key Aspect of Direct Marketing Is That It Is

question 88

True/False

A key aspect of direct marketing is that it is interactive; the advertiser is attempting to develop an ongoing dialogue with customers.

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Definitions:

Memory Aids

Tools or techniques used to enhance or improve the ability to remember information.

Short-Term

Describing events, memory, or involvement lasting only a limited period of time, often contrasted with long-term.

Active Processing

The mental manipulation of information to retain it in short-term memory, integrate it into long-term memory, or solve problems.

Peterson and Peterson

Researchers known for their work on the duration of short-term memory, especially the experiment demonstrating rapid forgetting without rehearsal.