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A real estate firm has a name-and-address file.It now chooses to incorporate into the file the demographic,geo-demographic,psychographic,and behavioral data of its customers.Through this type of list enhancement,the real estate firm will:
Chance Accuracy
The likelihood of making correct decisions or predictions by random chance in a given situation.
Behaviorists
Psychologists who study behavior based on the premise that all behaviors are acquired through conditioning.
Visual Imagery
The mental representation and simulation of visual perceptions in the absence of direct sensory input.
Scientific Control
A procedure in scientific experiments where all variables are kept constant except the variable being investigated.
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