Which Is a Key Aspect of Direct Marketing Programs

question 42

Multiple Choice

Which is a key aspect of direct marketing programs? 

• A) It uses only one type of media to get a response.  
• B) It has a long-term sales promotion goal. 
• C) It often is designed to produce an immediate, measurable response. 
• D) It relies on technology rather than human behavior.

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Definitions:

Labor Efficiency Variance

The variance between the actual number of labor hours utilized and the anticipated standard labor hours for the achieved production volume.

Raw Materials Inventory

The stock of materials on hand that are used in the manufacturing process to produce goods.

Transaction (b)

Likely refers to a specific, numbered transaction within a set of financial records or accounting entries, without additional context provided.

Production

The process of creating goods and services through the combination of labor, materials, and technology.