A Direct Marketer Promoting a Service Industry Uses Both Internal

question 53

Multiple Choice

A direct marketer promoting a service industry uses both internal and external lists.Which of the following is a difference between internal and external lists? 

• A) Internal lists contain all types of consumer information, whereas external lists consist of names and addresses. 
• B) Internal lists help to develop relationships with current customers, whereas external lists help to attract new customers. 
• C) Internal lists are drawn from the general population, whereas external lists are drawn from competitors' customer lists. 
• D) Internal lists cannot be enhanced, whereas external lists can be enhanced.