A Shoe Retailer Uses Its Marketing Database to Run a Recency,frequency,monetary

question 36

Multiple Choice

A shoe retailer uses its marketing database to run a recency,frequency,monetary analysis on its customers.In this context,recency refers to: 

• A) how often a consumer was reached with any kind of advertising message.  
• B) how often a consumer was reached through a direct marketing medium. 
• C) how long it has been since a consumer shopped at or bought a product from the company. 
• D) how often a consumer purchases a product from a certain product category.

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Definitions:

Genius Bar

A tech support station located inside Apple's retail stores, offering personal support and troubleshooting services.

Retail Stores

Physical locations where goods and services are sold directly to consumers, offering a variety of products ranging from daily essentials to specialized merchandise.

Apple

A technology company known for its innovation in consumer electronics, software, and services.

Histogram

A graphical representation of data using bars of different heights to show the distribution of values over a set range.