Companies Can Address Customers' Privacy Concerns If They Remember Two

question 45

Multiple Choice

Companies can address customers' privacy concerns if they remember two fundamental premises about database marketing.Which of the following is one of those premises? 

• A) Customers should be provided with the option of replying to a lead card. 
• B) Information gained for databases should only be used for mailing purposes.  
• C) Information collected should not be sold to other companies. 
• D) A primary goal for developing a marketing database is to get to know customers in such a way that an organization can offer them products and services that better meet their needs.

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Definitions:

Positive Expectation

Positive expectation refers to the belief that good or beneficial outcomes will occur in the future, often influencing motivation and perspective in various contexts.

Central Process

The main or core mechanism through which a particular psychological theory explains behavior or mental processes.

Therapy

A treatment intended to relieve or heal a disorder, often involving talking to a psychologist or counselor.

Therapeutic Change

The process by which a patient experiences improvement in mental health, behavior, or emotional well-being as a result of psychological therapy.