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Scenario 17-2 as the Number of Firms Utilizing Direct Marketing Continues to Continues

question 46

Multiple Choice

Scenario 17-2
As the number of firms utilizing direct marketing continues to grow, so does the number of consumers opposed to the methods often described as "intrusive." To combat the growing number of opposed consumers, marketers need to find creative new ways to optimize their direct marketing campaigns. One such outlet that firms are beginning to experiment with is social media. Executives understand that many consumers view a company's Facebook page more often than the company's home page, so they've grown to realize that setting up some form of an email opt-in on social media sites is a great way to build marketing databases. In addition to opt-in sections, social media allows businesses to interact with consumers, which may make them less inclined to respond negatively to a company's direct marketing efforts. By utilizing social media more often in the future, a number of U.S. companies hope to build stronger and more useful marketing databases.
-(Scenario 17-2) Marketers consider _________ to be the most economical form of direct response advertising,but when unsolicited the response rate is less than one percent.

Acknowledge the diversity in the causes and manifestations of PTSD beyond military combat.

Recognize gender differences in the incidence of specific psychological disorders.

Understand the basis of specific phobias and their evolutionary significance.

Recognize the link between different forms of depression, their symptoms, and their impact on daily living.

Definitions:

Foreign Policy

A government's strategy in dealing with other nations, involving diplomacy, economic measures, military action, and treaties to advance national interests.

Harry S. Truman

The 33rd President of the United States, serving from 1945 to 1953, known for implementing the Marshall Plan to rebuild the economy of Western Europe, and for leading the U.S. during the early Cold War.

Vyachslaw Molotov

A prominent Soviet politician and diplomat known for his role in the Stalin administration, including as Foreign Minister.