Direct Marketing Is Interactive Because the Advertiser Is Attempting to Develop

question 38

True/False

Direct marketing is interactive because the advertiser is attempting to develop an ongoing dialogue with customers.

---

Definitions:

Land Improvements

Enhancements made to land to increase its value or usability, such as landscaping, fencing, or adding infrastructure like roads and utilities.

Building Appraised

The assessed value of a building, determined by a professional appraiser based on factors such as location, condition, and market trends.

Double-Declining-Balance

An accelerated depreciation technique that applies twice the depreciation rate of straight-line depreciation to hasten the reduction in an asset's recorded value.

Salvage Value

The estimated residual value of an asset after its useful life has ended, used in calculating depreciation.