Which of the Following Can Advertisers Accomplish If They Create

question 52

Multiple Choice

Which of the following can advertisers accomplish if they create their own story for a branded entertainment initiative? 

• A) They never have to worry about finding a place for their brand. 
• B) They can receive slotting allowances from competitors. 
• C) They can make target audiences six times more likely to purchase their products. 
• D) They can expect no return on investment.

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Definitions:

Manifest Content

In psychoanalysis, the apparent or surface content and imagery of a dream or thought.

Latent Content

The symbolic or hidden meaning of dreams.

Cultural Backgrounds

Refers to the cultural factors, including traditions, languages, beliefs, and customs, that influence an individual's perceptions and behaviors.

Language

A system for combining symbols (such as words) so that an unlimited number of meaningful statements can be made for the purpose of communicating with others.