It Can Cost 19 to 20 Times More to Reach

question 13

True/False

It can cost 19 to 20 times more to reach a person with a direct mail piece than it would to reach that person with a traditional advertising medium because of the cost-per-contact advantages of traditional mass media.

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Definitions:

Natural Gas

A fossil fuel consisting mainly of methane, used as a source of energy for heating, cooking, and electricity generation.

Ethanol

A volatile, flammable, colorless liquid commonly used as a biofuel and as the principal type of alcohol found in alcoholic beverages.

Corn

A cereal grain which serves as a staple food in many parts of the world, also used as feed for livestock and for various industrial applications.

Oil Prices

Oil prices denote the cost per barrel of crude oil, influenced by factors such as supply and demand, geopolitical issues, and market speculation.