A Direct Marketer Promoting a Service Industry Uses Both Internal

question 53

Multiple Choice

A direct marketer promoting a service industry uses both internal and external lists.Which of the following is a difference between internal and external lists? 

• A) Internal lists contain all types of consumer information, whereas external lists consist of names and addresses. 
• B) Internal lists help to develop relationships with current customers, whereas external lists help to attract new customers. 
• C) Internal lists are drawn from the general population, whereas external lists are drawn from competitors' customer lists. 
• D) Internal lists cannot be enhanced, whereas external lists can be enhanced.

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Definitions:

Average Balance

Average balance is a financial term referring to the sum of all balances during a certain period divided by the number of days in that period, often used in banking to assess fees or determine interest.

Standard Deviation

An evaluation of how spread out or dispersed a collection of data points is.

Normally Distributed

A data distribution pattern that follows the normal (bell curve) distribution.

Average Starting Salary

The mean initial compensation given to employees in a specific job or industry, often used as a benchmark for job seekers.