Although ____________________ Trading on the Internet Is Much Larger in Volume,online

question 39

Essay

Although ____________________ trading on the Internet is much larger in volume,online business-to-consumer (B2C)trading is more visible to the general public.

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Definitions:

Cognitive Consistency

Refers to the psychological theory suggesting humans are motivated to maintain consistency between their beliefs, attitudes, and behaviors to reduce mental dissonance.

Perceived Discrepancies

Refers to the differences or gaps that individuals notice between their current state and their desired state or goals.

Motivated

Driven or inclined to act or engage in certain activities out of interest or need.

Behaviourism

An emphasis on explaining observable behaviour in terms of reinforcement schedules.