According to the Ethical Norms and Values for Marketers from the American

question 78

Multiple Choice

According to the Ethical Norms and Values for Marketers from the American Marketing Association,which of the following ethical values requires marketers to try to balance justly the needs of a buyer with the interests of a seller?

• A) Honesty
• B) Responsibility
• C) Fairness
• D) Openness
• E) Respect

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Definitions:

Current Year

Refers to the ongoing calendar or fiscal year, during which financial statements are being recorded and reported.

Barriers

Obstacles that prevent progress or make it difficult to achieve a desired outcome or goal.

Oriented Manager

A manager focused or aligned with specific goals, outcomes, or directions in their decision-making and leadership approach.

Advantage

A favorable or beneficial condition, circumstance, or characteristic that puts someone or something in a better position.