Examlex
Stars of the first generation were:
Mixed Branding
An approach in which a business promotes goods using both its brand and a reseller's brand, targeting a market segment different from its primary audience.
Brand Image
The public's perception and set of beliefs about a brand’s qualities, attributes, and performance.
Brand Extensions
The practice of using an established brand name on new products to leverage existing brand popularity and enter new markets or product categories.
Baby Toiletries
Products designed specifically for the hygiene and care of infants, such as shampoos, lotions, and diaper creams.
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