Which Statement Is Most Likely True About a Marketing Channel

question 34

Multiple Choice

Which statement is most likely true about a marketing channel system?

• A) Firms in the marketing channel typically work independently.
• B) Modifying a channel system is usually a simple, inexpensive task.
• C) Marketing channels represent a very small portion of the world's business.
• D) Most marketing channel systems are easily duplicated by other firms in an industry.
• E) Efficient marketing channels reduce distribution costs and increase customer satisfaction.

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Definitions:

Benefits

The advantages or positive outcomes that customers perceive they will receive from a product or service.

Inexpensive Brand

A brand that is marketed and priced to be affordable to a wide range of consumers.

Premium Brand

A brand that is perceived to offer higher quality and status compared to standard brands, often accompanied by a higher price.

Manufacturer Brands

Brands owned and managed by the manufacturer. Also known as national brands.