Most Consumers Prefer Marketing Channels with Fewer Service Outputs Because

question 17

True/False

Most consumers prefer marketing channels with fewer service outputs because price and product features are their only concern when making purchases.

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Definitions:

Sociocultural

The combination of social and cultural factors that affect individual development.

Demographic

Statistical data relating to the population and the particular groups within it, used in marketing, planning, and social studies.

Technological

Relating to or involving technology, especially in the context of new developments.

Adjusted Gross Income

An individual's total gross income minus specific deductions, used in the United States tax system to determine how much income is taxable.