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What Conditions Support a Firm's Decision to Outsource Channel Functions

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Essay

What conditions support a firm's decision to outsource channel functions? How does a firm benefit from outsourcing distribution activities?


Definitions:

Senses

Physiological capacities of organisms that provide data for perception, including sight, sound, taste, smell, touch, and balance.

Vision

Vision pertains to the ability to see, including the process by which light is converted by the eye into electrical signals for interpretation by the brain.

Taste

A sense that allows the detection of flavor, or the aesthetic discernment and appreciation of things.

Hearing

The physiological process by which sound waves are converted into electrical signals that are interpreted by the brain.

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