A Downstream Channel Member Appears to Carry a Weak Brand

question 27

Multiple Choice

A downstream channel member appears to carry a weak brand by offering a nominal amount of stock but encourages prospective customers to purchase another brand.The downstream channel member is most likely attempting to drop the weak brand through ________.

• A) overt substitution
• B) discontinuation
• C) bait-and-switch
• D) covert conversion
• E) free riding

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Definitions:

Entrepreneurial Positions

Roles or capacities that involve initiating and managing a new enterprise, especially a business, with the aim of making a profit.

Recreational Activities

Leisure activities engaged in for enjoyment, amusement, or pleasure, often leading to relaxation and stress reduction.

Stimulus Motives

Drives that are unlearned and lead organisms to explore their environment and interact with it, seeking stimulation and information.

States Of Arousal

The various levels of alertness and physiological activity in an organism, ranging from deep sleep to intense excitement or alertness.