Which of the Following Is Most Likely a True Statement

question 26

Multiple Choice

Which of the following is most likely a true statement about closing cost and service gaps?

• A) Service gaps are a significant concern when the competition has the same service gaps.
• B) Cost gaps usually occur when multiple channel functions are performed too inexpensively.
• C) Closing gaps caused by managerial and environmental bounds is typically quick and inexpensive.
• D) Cost gaps can be closed by changing the roles of current channel members to improve efficiency.
• E) An oversupply of customer service does not lead to service gaps because no costs are involved.

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Definitions:

Brand Valuation

The process of estimating the total financial value of a brand, taking into account its market position, customer loyalty, and brand recognition.

Financial Benefit

The monetary gain obtained from investments, operations, or decisions, contributing to the financial health and profitability of an entity.

Brand

A unique identifier such as a name, logo, design, or symbol that sets a seller's products or services apart from competitors'.

Commercial Identity

A business's unique brand and public image, as recognized by consumers and within the marketplace.