Phoebe's Purses,a Line of Designer Handbags,can Only Be Purchased at Macy's.What

question 34

Multiple Choice

Phoebe's Purses,a line of designer handbags,can only be purchased at Macy's.What channel intensity strategy is most likely being used to sell Phoebe's Purses?

• A) saturation
• B) monopolistic
• C) niche marketing
• D) intensive distribution
• E) exclusive distribution

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Definitions:

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.

Self-Serving Bias

A cognitive bias that involves perceiving oneself in an overly favorable manner or attributing success to personal factors while attributing failures to external factors.

Actor-Observer Effect

The tendency to attribute one's own actions to external causes while attributing others' actions to internal factors.

Halo Effect

The cognitive bias that causes one's impression of a person to influence one's thoughts and feelings in unrelated areas.