What Are the Challenges Associated with Globalizing a Retail Operation

question 3

Essay

What are the challenges associated with globalizing a retail operation? Given these difficulties,why do retailers continue to attempt globalization?

---

Definitions:

Profit

The financial gain obtained when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Market Competitiveness

The ability of a company or product to compete effectively in the marketplace based on factors like price, quality, and innovation.

Market Access

The conditions and barriers that a company faces when trying to enter a new market or industry, including regulatory, policy, and trade barriers.

Targeting Strategy

An approach businesses use to identify and serve specific segments of the market that are most likely to benefit from their products or services.