Nike Shoes Are Sold at Retailers Such as Foot Locker,Dick's

question 29

Multiple Choice

Nike shoes are sold at retailers such as Foot Locker,Dick's Sporting Goods,and Sports Authority,but they are not sold in Wal-Mart or Target.What is Nike most likely trying to accomplish with this strategy?

• A) monitor marketing channel intermediaries
• B) create and preserve referent power
• C) establish legitimate power
• D) use coercive techniques
• E) manage risk

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Definitions:

Reasonable Time

An amount of time that is fair and appropriate under the circumstances to perform a legal duty or obligation.

Promissory Estoppel

A legal principle that prevents a promisor from going back on a promise when the promisee reasonably relies on that promise to their detriment.

Revocations

The act of officially cancelling or withdrawing something, such as a license, permission, or legal right.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise when the other party has reasonably relied on that promise to their detriment.