A Firm Should Most Likely Outsource Channel Functions When the ________

question 18

Multiple Choice

A firm should most likely outsource channel functions when the ________.

• A) function requires company-specific capabilities
• B) firm has resources that cannot be used for other purposes
• C) firm cannot afford the set-up costs of creating an internal operation
• D) firm has resources that are demanded in a volatile and prosperous market
• E) firm's brand equity relies on customer experiences with downstream service providers

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