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What is the most common source of legal legitimate power in marketing channels?
Uncertainty
A state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.
Risk
The exposure to the chance of loss or damage, or the uncertainty regarding the outcome of an action or decision.
Certainty
The firm conviction that something is reliably true, without any doubt, often used in decision-making processes.
Information-Processing Style
An individual's preferred method of gathering, interpreting, and organizing information.
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