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Why Do Most Firms Maintain a Portfolio of Channel Partners

question 9

Essay

Why do most firms maintain a portfolio of channel partners at varying relationship strengths? What are the benefits of maintaining weak relationships?


Definitions:

Resistance Point

The minimum outcome that a party is willing to accept during a negotiation, beyond which they will walk away from the table.

Fait Accompli

A situation or action that has already been completed and is irreversible, often presented to others as an accomplished event.

Bargaining Range

The spectrum of possible agreements in a negotiation process, bounded by the least favorable terms acceptable to each party.

Opening Stance

The initial position or attitude taken by a party at the beginning of a negotiation or discussion.

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